任何一场成功的庆典活动都离不开前期的统筹规划,写好庆典策划方案则是活动成功举办的关键所在,那么如何才能写好无锡庆典策划方案呢?就必须要考虑以下几点要素:洞察用户需求、活动主题、活动对象、活动卖点、活动规则、商品选取、活动周期、预算及效果预估、宣传渠道等,下文将就这几点要素做详细说明。
1. 洞察用户需求
LEJIEYONGHUXUQIUSHIHUODONGCEHUADEKAIDUAN,WOMENYAOQINGCHUYONGHUXIANJIEDUANDEXUQIUSHISHENME?WEISHENMEHUIYOUZHEIXIEXUQIU?YIYILUOLIEBINGJINXINGFENXI。
活动运营人要做的工作是用什么方式可以满足他们需求,让他们觉得很满意;形成良好的口碑,用户自身也变成了平台的宣传和推广者,这是十分理想的结果。
从用户的心理需求挖掘:分析用户当前的心理诉求,做哪些事能打动他们?
CONGYONGHUDEWUZHIXUQIUWAJUE:FENXIYONGHUDANGQIANDEWUZHIXUQIU,TAMENPOQIEXUQIUSHENME?
CONGJINGZHENGDUISHOUDEDIAOCHAWAJUE:TONGGUODIAOCHAJINGZHENGDUISHOUDEQINGKUANG,LEJIEDANGQIANTAMENYINGXIAOCELVE,LAIDONGCHAYONGHUXUQIU。
2. 活动主题
HUODONGZHUTIYIBANSHIGENJUQUANNIANDUHUODONGJIHUALAIJINXINGDINGDE,RU:QUANNIANDECHUANTONGJIEJIARI、XIFANGJIERI、FEILVBINLONGMENDUCHANGZICHUANGJIERIDENGLAIJINXINGGUIHUA。
活动主题一般不宜过长,要言简意赅、突出关联性、字义新颖、具备一定的独特性。
活动主题还要配个副标题或者核心卖点,以衬托主题的鲜明性,让参与活动的用户在很短的时间里清楚活动的核心卖点。
3. 活动对象
HUODONGDUIXIANGZHIDESHIZHEICIHUODONGSHIZHENDUIXINYONGHUHAISHILAOYONGHUJINXINGDE,XINLAOZHUDADEYINGXIAOMAIDIANGEBUXIANGTONG,YIBANLAISHUOZHENDUIXINYONGHUDEMAIDIANYAODAYIXIE,CHENGBENXIANGDUIYEHUIGAO;ZHENDUILAOYONGHU,ZHUYAOWEICHILAOYONGHUDEHUOYUEXINGHEERCIGOUMAIHEZHUANHUA,ZAIMAIDIANSHANGDELIYAOXIAO,CHENGBENYEHUISHIDANGKONGZHI。
4. HUODONGMAIDIAN
SHANGMIANWOMENYIJINGSHUOLEMAIDIANSHIHUODONGDEHEXIN,JUEDINGZHEHUODONGXUANGUANGDUHEXIAOGUOLIDUDEZHONGYAOYINSU;YINCISHOUXIANYAOJIAQIANGDUIHUODONGYICHUANBOMAIDIANDEGOUSI,QICIYAOJIAQIANGDUIHUODONGDUIXIANGDEXIYINLIMAIDIANDEGOUSI。ZHEILIANGDIANBIXUJIANLIZAIHESHIDECHENGBENFANWEINEI,QIEJIZUORENHEHUODONGBUYIGAOBUTIEWEIMUDE。
5. HUODONGGUIZE
ZHUYAOZHENDUIHUODONGDEYIXIEXIJIEJIAYISHUOMINGHEYUESHU:
HUODONGZHENDUIDEYONGHUDUIXIANGSHIXINYONGHUHAISHILAOYONGHU,HUOZHEBUQUFEN;FUHESHENMEYANGDETIAOJIANCAIYOUNENGNADAOHUODONGJIANGLI
NAXIESHANGPINSHIHUODONGFANWEINEIDE;SHIFOUSHEZHIXIAOFEIEDUMENJIAN;SHIFOUDUIJIANGLIMINGEYOUXIANZHI;SHIFOUYAODUICANYUHUODONGYONGHUSHEZHICANYUMENJIAN
XUYAOSHUOMINGHUODONGRUKOU,RUPCDUAN、APPDUAN、WAPDUAN
BENCIHUODONGJIANGLISHIFOUYUQITAHUODONGZHONGDIE;HUODONGJIANGLIFAFANGSHIJIANDESHUOMING;DUIHUODONGYOUYIWENLIANXIKEFUFANGSHISHUOMING;BENHUODONGFALVYUNXUFANWEINEIJIESHIQUANGUIZISHENSUOYOUSHUOMINGDENG。
6. SHANGPINXUANQU
BAOKUANDEXUANQU:XUANQU1-2KUAN,YIDICHENGBEN(0YINGLI)BENSHOUZHONGGUANG、JIESHOUDUQIANG、YICHUANBODEXUANQUBIAOZHUN
CIBAOKUANDEXUANQU:SHULIANGGENJUPINGTAIQINGKUANGERDING,YIYINDAOERCIZHUANHUA、SHAOLIANGLIRUNKONGJIAN、CHENGBENGAODIDAPEIZUHEDEXUANQUBIAOZHUN
YIBANSHANGPINDEXUANQU:SHULIANGGENJUPINGTAIQINGKUANGERDING,YIYINGLIKONGJIANDA、YONGHUYIYUJIESHOUWEIBIAOZHUN
7. HUODONGZHOUQI
HUODONGZHOUQIMEIYOUGUDINGDEBIAOZHUN,YIHUODONGXIAOGUOYUGUWEIZHUN,SHIJIANDEZHANGDUANQUJUEYUJIERIDESHIZHANGHEREDU,YINSHIJIQINGKUANGERYI。
8. 预算及效果预估
CHENGBENYUSUAN:HUODONGSHANGPINCHENGBEN、HUODONGJIANGLICHENGBENYUGU、HUODONGDEFENXIANGHEXUANCHUANCHENGBEN、ZAIJIASHANGHUODONGDECEHUAHEQIANQIZHUNBEICHENGBENDENG。
XIAOGUOYUGU:WANCHENGDUOSHAODEZHUCELIANG、CHENGJIAOLIANG、CHENGJIAOE、GEHUANJIEDEZHUANHUALV、ROIWEIDUOSHAO。
RUGUOXUANPINJIAOFANDUO,NEIBUNENGYIYIANMEIGESHANGPINJINXINGYUGU,ZHINENGANZHAOSUOYOUSHANGPINDEPINGJUNJIAGE,YIJIPINGJUNDECHENGJIAOSHULIANG,PINGJUNDECHENGJIAOCHENGBENDENG。
9. XUANCHUANQUDAOSHAIXUAN
SHIFOUCAIYONGQUDAOXUANCHUAN,QUJUEYUHUODONGGUIMODAXIAO,TONGSHIYEYAOKANHUODONGFAQIFEILVBINLONGMENDUCHANGDEYUSUANQINGKUANGJUEDING。
YISHANGJIUSHIDUIXIEHAOYIFENWUXIQINGDIANCEHUAFANGANSUOYAOKAOLVDEJIDIANYAOSUSUOZUODEJUTISHUOMING,XIWANGDUININYOUSUOBANGZHU!GENGDUOGUANYUWUXIHUODONGCEHUANEIRONG,QINGGUANZHUWUXIYOUFANERGUANWANG!
DIZHI:TONGHUIXILURONGYUNYIHAOWENHUACHUANGYIZHONGXIN
ZUOJI:
SHOUJI:13400026868
YOUXIANG:54996177@qq.com
LIANXIREN:XIAOJINGLI