菲律宾龙门赌场

任何一场成功的庆典活动都离不开前期的统筹规划，写好庆典策划方案则是活动成功举办的关键所在，那么如何才能写好无锡庆典策划方案呢？就必须要考虑以下几点要素：洞察用户需求、活动主题、活动对象、活动卖点、活动规则、商品选取、活动周期、预算及效果预估、宣传渠道等，下文将就这几点要素做详细说明。

1. 洞察用户需求

LEJIEYONGHUXUQIUSHIHUODONGCEHUADEKAIDUAN，WOMENYAOQINGCHUYONGHUXIANJIEDUANDEXUQIUSHISHENME？WEISHENMEHUIYOUZHEIXIEXUQIU？YIYILUOLIEBINGJINXINGFENXI。

活动运营人要做的工作是用什么方式可以满足他们需求，让他们觉得很满意；形成良好的口碑，用户自身也变成了平台的宣传和推广者，这是十分理想的结果。

从用户的心理需求挖掘：分析用户当前的心理诉求，做哪些事能打动他们？

CONGYONGHUDEWUZHIXUQIUWAJUE：FENXIYONGHUDANGQIANDEWUZHIXUQIU，TAMENPOQIEXUQIUSHENME？

CONGJINGZHENGDUISHOUDEDIAOCHAWAJUE：TONGGUODIAOCHAJINGZHENGDUISHOUDEQINGKUANG，LEJIEDANGQIANTAMENYINGXIAOCELVE，LAIDONGCHAYONGHUXUQIU。

2. 活动主题

HUODONGZHUTIYIBANSHIGENJUQUANNIANDUHUODONGJIHUALAIJINXINGDINGDE，RU：QUANNIANDECHUANTONGJIEJIARI、XIFANGJIERI、FEILVBINLONGMENDUCHANGZICHUANGJIERIDENGLAIJINXINGGUIHUA。

活动主题一般不宜过长，要言简意赅、突出关联性、字义新颖、具备一定的独特性。

活动主题还要配个副标题或者核心卖点，以衬托主题的鲜明性，让参与活动的用户在很短的时间里清楚活动的核心卖点。

3. 活动对象

HUODONGDUIXIANGZHIDESHIZHEICIHUODONGSHIZHENDUIXINYONGHUHAISHILAOYONGHUJINXINGDE，XINLAOZHUDADEYINGXIAOMAIDIANGEBUXIANGTONG，YIBANLAISHUOZHENDUIXINYONGHUDEMAIDIANYAODAYIXIE，CHENGBENXIANGDUIYEHUIGAO；ZHENDUILAOYONGHU，ZHUYAOWEICHILAOYONGHUDEHUOYUEXINGHEERCIGOUMAIHEZHUANHUA，ZAIMAIDIANSHANGDELIYAOXIAO，CHENGBENYEHUISHIDANGKONGZHI。

4. HUODONGMAIDIAN

SHANGMIANWOMENYIJINGSHUOLEMAIDIANSHIHUODONGDEHEXIN，JUEDINGZHEHUODONGXUANGUANGDUHEXIAOGUOLIDUDEZHONGYAOYINSU；YINCISHOUXIANYAOJIAQIANGDUIHUODONGYICHUANBOMAIDIANDEGOUSI，QICIYAOJIAQIANGDUIHUODONGDUIXIANGDEXIYINLIMAIDIANDEGOUSI。ZHEILIANGDIANBIXUJIANLIZAIHESHIDECHENGBENFANWEINEI，QIEJIZUORENHEHUODONGBUYIGAOBUTIEWEIMUDE。

5. HUODONGGUIZE

ZHUYAOZHENDUIHUODONGDEYIXIEXIJIEJIAYISHUOMINGHEYUESHU：

HUODONGZHENDUIDEYONGHUDUIXIANGSHIXINYONGHUHAISHILAOYONGHU，HUOZHEBUQUFEN；FUHESHENMEYANGDETIAOJIANCAIYOUNENGNADAOHUODONGJIANGLI

NAXIESHANGPINSHIHUODONGFANWEINEIDE；SHIFOUSHEZHIXIAOFEIEDUMENJIAN；SHIFOUDUIJIANGLIMINGEYOUXIANZHI；SHIFOUYAODUICANYUHUODONGYONGHUSHEZHICANYUMENJIAN

XUYAOSHUOMINGHUODONGRUKOU，RUPCDUAN、APPDUAN、WAPDUAN

BENCIHUODONGJIANGLISHIFOUYUQITAHUODONGZHONGDIE；HUODONGJIANGLIFAFANGSHIJIANDESHUOMING；DUIHUODONGYOUYIWENLIANXIKEFUFANGSHISHUOMING；BENHUODONGFALVYUNXUFANWEINEIJIESHIQUANGUIZISHENSUOYOUSHUOMINGDENG。

6. SHANGPINXUANQU

BAOKUANDEXUANQU：XUANQU1-2KUAN，YIDICHENGBEN（0YINGLI）BENSHOUZHONGGUANG、JIESHOUDUQIANG、YICHUANBODEXUANQUBIAOZHUN

CIBAOKUANDEXUANQU：SHULIANGGENJUPINGTAIQINGKUANGERDING，YIYINDAOERCIZHUANHUA、SHAOLIANGLIRUNKONGJIAN、CHENGBENGAODIDAPEIZUHEDEXUANQUBIAOZHUN

YIBANSHANGPINDEXUANQU：SHULIANGGENJUPINGTAIQINGKUANGERDING，YIYINGLIKONGJIANDA、YONGHUYIYUJIESHOUWEIBIAOZHUN

7. HUODONGZHOUQI

HUODONGZHOUQIMEIYOUGUDINGDEBIAOZHUN，YIHUODONGXIAOGUOYUGUWEIZHUN，SHIJIANDEZHANGDUANQUJUEYUJIERIDESHIZHANGHEREDU，YINSHIJIQINGKUANGERYI。

8. 预算及效果预估

CHENGBENYUSUAN：HUODONGSHANGPINCHENGBEN、HUODONGJIANGLICHENGBENYUGU、HUODONGDEFENXIANGHEXUANCHUANCHENGBEN、ZAIJIASHANGHUODONGDECEHUAHEQIANQIZHUNBEICHENGBENDENG。

XIAOGUOYUGU：WANCHENGDUOSHAODEZHUCELIANG、CHENGJIAOLIANG、CHENGJIAOE、GEHUANJIEDEZHUANHUALV、ROIWEIDUOSHAO。

RUGUOXUANPINJIAOFANDUO，NEIBUNENGYIYIANMEIGESHANGPINJINXINGYUGU，ZHINENGANZHAOSUOYOUSHANGPINDEPINGJUNJIAGE，YIJIPINGJUNDECHENGJIAOSHULIANG，PINGJUNDECHENGJIAOCHENGBENDENG。

9. XUANCHUANQUDAOSHAIXUAN

SHIFOUCAIYONGQUDAOXUANCHUAN，QUJUEYUHUODONGGUIMODAXIAO，TONGSHIYEYAOKANHUODONGFAQIFEILVBINLONGMENDUCHANGDEYUSUANQINGKUANGJUEDING。

YISHANGJIUSHIDUIXIEHAOYIFENWUXIQINGDIANCEHUAFANGANSUOYAOKAOLVDEJIDIANYAOSUSUOZUODEJUTISHUOMING，XIWANGDUININYOUSUOBANGZHU!GENGDUOGUANYUWUXIHUODONGCEHUANEIRONG，QINGGUANZHUWUXIYOUFANERGUANWANG!